Tuesday, 11 November 2014

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  Start a winemaker is a complicated, expensive process since time immemorial. Not only does an aspiring winemaker needs to learn, but he or she needs to find or produce fruit, the right equipment and tools for the production of wine, and ultimately be able to distribute the wine. In addition, the cost of buying a vineyard and either build a winery or buy several million dollars.

It may not be a nightmarish process, though. UK-based Naked Wines democracy helps make wine by investing in talented independent winemakers from around the world, now even in the United States with the opening of the office Napa, California in January and the launch of its US website on Friday.

To begin with start-up capital, winemakers can now focus on the core of his passion - winemaking, not finance. "Therefore do not waste their time and money to sell us huge profits with less risk wineries as they do," says Gormley. "And we get good wines at an exclusive price."

Naked Wines is always fixed on the lookout for talented wannabe vintner viticulture and cellar rats assistant. In many cases, these wine lovers know the market, but it may take years, even decades to work the steps in winemaking. With the support of the bare, but these aspiring winemaker can work on their own projects -. Instead of the man - much earlier

A screenshot of the Naked Wines website

Naked Wines were from Rowan Gormley, a South African born entrepreneur who also founded the founder of Virgin Wines and Virgin Money 2008. After leaving Virgin Wines, he launched at the beginning, so that 15 of his teammates with him as one of the founders of the new company.

So, how does it work? US customers are investing $ 40 per month for Naked Wines - while users in the UK to invest £ 20 - and Naked Wines, then winemakers to make wines investing distributed directly to customers, lowering prices for consumers of 40-60%. So far, the site has more than 100,000 customers investment - investing $ 3 million per month - or called "Angels" as Naked Wines.

An assortment of wine labels designed by the marketing manager Adam Reiter for Naked Wines wine

Winemaker Carlos Rodriguez from Spain, for example, began as a consulting winemaker, with customers throughout Spain. He was his own business making wine never start money, however. But with € 100,000 in support from Naked Wines, he started and now produces a variety of wines from Rioja, Navarra and Galicia. During the 18 months he has worked with Naked Wines, he has a following of 2,500 users built and its wines are rated 22,000 times.

Without Rodriguez Naked Wines, realized his winemaking dreams says has been nearly impossible. He had no luck securing finance his own bank, "thought I was crazy" for not having a watertight business plan and existing cash flow, he says. Naked also comes with the added benefit of direct feedback from consumers, says Rodriguez. His Naked Wines profile page can application and review their wines. "[It] let me know the opinions of consumers and improve the quality of my wine ... The best way to all consumers and angel funding me that she is to thank the best wine. Best Value"

Jump to Agenda Naked Wines opened a winery in Sonoma this harvest season. The company opened the winery with winemakers who need space and facilities. As a winemaker just need their fruits and themselves, and they are set.

Naked Wines has brought in a total of $ 40 million in sales over three years of its existence, says Gormley, with increased $ 6 million investment to launch in the UK and to secure additional funding to implement the US and Australia. Start Naked needs of the ever-increasing demand for wine in the United States, a rewarding investment in America, and they really have the support of aspiring winemaker.
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